Privacy Policy
Privacy Policy
Last updated: September 22, 2026
Rose & Co. ("Rose & Co.", "we", "us", or "our") respects your privacy and is committed to protecting your personal information.
Rose & Co. is operated by Aurevon Co., Limited, company registration number 78150742, with a business address at:
no. 16 shing yip street, kwun tong, hong kong
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit shoproseandco.com (the "Site"), make a purchase, contact us, subscribe to our marketing communications, or otherwise interact with our services (collectively, the "Services").
By using the Services, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
Depending on how you interact with Rose & Co., we may collect the following categories of personal information.
Contact Information
This may include:
- Name
- Email address
- Telephone number
- Billing address
- Shipping address
Order and Transaction Information
This may include:
- Products purchased
- Order history
- Order number
- Payment status
- Shipping information
- Returns and refund information
Payment information is processed by our payment service providers. We do not generally store complete credit or debit card numbers ourselves.
Account Information
If you create an account, we may collect information such as:
- Name
- Email address
- Password or account credentials
- Saved addresses
- Order history
Customer Support Information
When you contact us, we may collect the information you provide in connection with your request, including messages, order information, photographs, or other information needed to assist you.
Device and Usage Information
When you visit the Site, we and our service providers may automatically collect information such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Products viewed
- Referring URLs
- Shopping activity
- Cart activity
- Checkout activity
- Approximate location derived from IP address
- Advertising and tracking identifiers
- Cookie and similar technology information
Marketing Information
If you subscribe to marketing communications, we may collect:
- Email address
- Phone number
- Marketing preferences
- Interaction with emails and SMS messages
- Advertising engagement information
2. How We Collect Personal Information
We may collect personal information:
- Directly from you when you place an order, create an account, contact us, or subscribe to marketing
- Automatically through cookies, pixels, tags, APIs, and similar technologies
- From Shopify and other service providers that support our Store
- From advertising and analytics partners
- From shipping, payment, fraud prevention, and fulfillment providers
- From social media and advertising platforms when permitted
3. How We Use Your Personal Information
We may use personal information to:
- Process and fulfill orders
- Process payments
- Deliver products
- Provide order tracking
- Manage returns, refunds, and exchanges
- Communicate with you regarding your order
- Provide customer service
- Maintain and improve our Site and Services
- Personalize your shopping experience
- Detect and prevent fraud, abuse, and security incidents
- Measure Site and advertising performance
- Understand how customers use our Site
- Conduct analytics and reporting
- Show relevant advertising
- Create advertising audiences
- Conduct retargeting and remarketing campaigns
- Send marketing emails where permitted
- Send marketing SMS messages where permitted
- Comply with legal and regulatory obligations
- Protect our legal rights and interests
4. Shopify
Our online store is hosted by Shopify.
Shopify provides the ecommerce infrastructure that allows us to operate our Site, process orders, manage customers, and provide our Services.
When you interact with our Store, Shopify may process personal information on our behalf and may also process certain information in accordance with its own privacy practices.
For more information about Shopify's privacy practices, please visit Shopify's Privacy Policy.
5. Advertising, Analytics and Tracking Technologies
We use advertising, analytics, and marketing technologies to understand how customers interact with Rose & Co. and to improve the effectiveness of our marketing.
These technologies may include cookies, tracking pixels, server-side integrations, conversion APIs, SDKs, and similar technologies.
We may use services provided by:
We may use Pinterest Ads, the Pinterest Tag, Conversion API, catalog advertising, retargeting, and related Pinterest advertising technologies.
These technologies may allow Pinterest to receive information about activities such as:
- Product views
- Searches
- Add-to-cart events
- Checkout activity
- Purchases
- Order value
- Advertising interactions
We use this information to measure advertising performance, create audiences, personalize advertising, and improve our marketing campaigns.
Meta
We may use Meta Ads, including technologies such as the Meta Pixel and Conversions API.
Meta may receive information about your interaction with our Site for purposes including advertising measurement, attribution, audience creation, retargeting, and personalized advertising.
We may use services including:
- Google Analytics
- Google Ads
- Google Tag
- Google advertising and conversion tracking services
Google may process information relating to your use of the Site to provide analytics, advertising measurement, remarketing, and related services.
Klaviyo
We may use Klaviyo to manage email and SMS marketing, customer segmentation, abandoned-cart communications, and marketing automation.
Klaviyo may process information such as:
- Email address
- Phone number
- Order activity
- Browsing activity
- Cart activity
- Marketing engagement
We use this information to communicate with customers and provide relevant marketing messages where permitted.
6. Cookies and Similar Technologies
We use cookies and similar technologies for purposes including:
- Keeping the Site functioning properly
- Remembering your preferences
- Maintaining your shopping cart
- Fraud prevention and security
- Analytics
- Measuring advertising performance
- Personalizing content
- Retargeting and targeted advertising
Some cookies are necessary for the operation of the Site, while others are used for analytics, marketing, or advertising.
Depending on your location and applicable law, you may be able to manage non-essential cookies through the privacy or cookie controls available on our Site.
You may also configure your browser to block or delete cookies. Doing so may affect certain Site features.
7. Email Marketing
If you provide your email address and consent to receive marketing communications, we may send you information about:
- New arrivals
- Promotions
- Sales
- Restocks
- Product recommendations
- Special events
- Other Rose & Co. news
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.
Transactional emails relating to orders, shipping, payments, returns, or customer service may still be sent where necessary.
8. SMS Marketing
If you choose to provide your mobile telephone number and consent to receive SMS marketing, Rose & Co. may send you promotional text messages relating to:
- Promotions
- Sales
- Product launches
- Abandoned carts
- Restocks
- Special offers
- Other marketing communications
Consent to receive marketing text messages is not a condition of purchase.
Message frequency may vary.
Message and data rates may apply.
You may opt out of marketing text messages at any time by replying STOP to a marketing message.
You may reply HELP for assistance or contact us at:
We may use service providers, including Klaviyo or other messaging providers, to deliver SMS communications on our behalf.
Mobile information obtained for SMS marketing will not be sold for monetary consideration. We do not disclose SMS opt-in data and consent information to third parties for their own independent marketing purposes, except service providers used to operate our messaging program or as otherwise required by law.
9. How We Disclose Personal Information
We may disclose personal information to service providers and business partners when reasonably necessary to operate our business.
These may include:
- Shopify
- Payment processors
- Shipping and logistics providers
- Fulfillment providers
- Customer support providers
- Fraud prevention providers
- Email and SMS marketing providers
- Klaviyo
- Meta
- Analytics providers
- Cloud hosting and technology providers
- Professional advisers
- Government authorities when legally required
We may also disclose personal information in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.
10. Targeted Advertising and Sharing of Personal Information
We do not sell personal information for monetary consideration.
However, certain privacy laws in the United States define terms such as "sale," "sharing," or "targeted advertising" broadly.
Our use of advertising technologies provided by companies such as Pinterest, Meta, and Google may be considered "sharing" of personal information or processing for targeted advertising under certain applicable state privacy laws.
Where required by law, eligible customers may opt out of such activities through the privacy controls available on our Site or by contacting us.
11. Your Privacy Choices
Depending on where you live and applicable privacy law, you may have rights concerning your personal information, including the right to:
- Request access to personal information
- Request information about how personal information is used
- Request correction of inaccurate personal information
- Request deletion of personal information
- Obtain a copy of certain personal information
- Opt out of certain sales or sharing of personal information
- Opt out of targeted advertising
- Withdraw certain previously provided consent
- Appeal certain decisions regarding privacy requests where applicable
These rights are subject to applicable legal requirements, exceptions, and verification procedures.
You may submit a privacy request by contacting:
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising privacy rights available under applicable law.
12. Global Privacy Control
Where required by applicable law, we recognize qualifying browser-based privacy preference signals, including Global Privacy Control (GPC), as requests to opt out of certain sales, sharing, or targeted advertising activities.
The availability and effect of these signals may depend on your location and applicable law.
13. California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act and related California privacy laws.
Depending on whether those laws apply to Rose & Co. and to your information, these may include rights to:
- Know what personal information is collected
- Request access to personal information
- Request deletion
- Request correction
- Opt out of the sale or sharing of personal information
- Limit certain uses of sensitive personal information where applicable
- Receive equal service and pricing when exercising privacy rights
Where applicable, requests may be submitted by contacting:
Telephone: +1 (505) 628-7183
Where required, privacy choices relating to targeted advertising, sale, or sharing may also be available through a Your Privacy Choices link or similar privacy control on our Site.
14. Retention of Personal Information
We retain personal information for as long as reasonably necessary to:
- Provide our Services
- Fulfill transactions
- Maintain business and accounting records
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Comply with legal, tax, regulatory, and reporting requirements
Retention periods vary depending on the type of information and the purpose for which it was collected.
15. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
Customers are responsible for keeping account credentials confidential and for notifying us if they suspect unauthorized access to their account.
16. International Data Transfers
Rose & Co. is operated by Aurevon Co., Limited, a company based in Hong Kong, and our service providers operate in multiple countries.
As a result, personal information may be processed or stored in countries outside your state or country of residence, including Hong Kong, the United States, Canada, and other jurisdictions in which our service providers operate.
Privacy and data protection laws in those jurisdictions may differ from the laws in your place of residence.
Where required by applicable law, we take appropriate measures regarding international transfers of personal information.
17. Children's Privacy
Our Services are intended for a general audience and are not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
18. Third-Party Links
Our Site may contain links to third-party websites or services.
We are not responsible for the privacy, security, content, or practices of third-party websites.
We encourage you to review the privacy policies of any third-party sites you visit.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business practices
- Our Services
- Technology
- Legal requirements
- Advertising and marketing practices
When we update this Privacy Policy, we will revise the Last updated date at the top of this page.
Material changes may be communicated through additional notices where required.
20. Contact Us
If you have questions about this Privacy Policy, wish to exercise a privacy right, or have questions about how Rose & Co. handles personal information, please contact us:
Rose & Co.
Operated by Aurevon Co., Limited
Company Registration Number: 78150742
Email: support@shoproseandco.com
Telephone: +1 (505) 628-7183
Business Address:
16 Shing Yip Street, Kwun Tong, Hong Kong